Photographic work in collaboration with FOOTDISTRICT and ASICS, featuring their new GEL-NYC silhouette. As a photographer, I had the opportunity to work with a sneaker that combines elements from the ASICS archive to create a dynamic, creative and authentic style inspired by New York City.

The ASICS GEL-NYC utilizes elements of the Nimbus 3 and MC Plus V adding new dimensions through material and color options. A combination of lightweight foam and GEL technology in the midsole and retro influences in the upper. I'm proud to have been able to capture the essence of this unique shoe in a series of photographs that reflect ASICS heritage and its fusion with modern New York style.

As a photographer, my goal was to show the shoe at its best angle, highlighting its innovative design and authentic style. I hope these photographs convey the energy and creativity found in the heart of New York City and the ASICS GEL-NYC.