[2023] JORDAN X AWAKE | FOOTDISTRICT

So when Awake NY thought of its new collaboration with Jordan, the theme seemed clear, the city that acted as a point of union between one and the other, the place where both were born. The collection includes a varsity jacket, t-shirt, hoodie, pants, cap and the Air Ship, the first shoe Michael played professionally with, the one that made him a legend.

The Jordan x Awake NY collection shares references from Michael's early years with the Bulls like the diamond pattern on the pants or the number 84 on the sleeve, but also turns the classic colors into something new through a washing process and adds a snake print, present on the Air Ship in red and other garments in grey. The logos of Jordan and Awake NY, merged in a new design, or the collection's slogan "Where I'm from", recall the birthplace of the two parties of this alliance.

Client: @footdistrict
Creative Direction: @gothicsport
Photography: @juanmajmse
Photo assistant: @l.negativos
MUAH: @lucas.margarit
Styling: @gothicsport
Styling assistant: @alfred.vivas
Photo assistant: @l.negativos
Models: @inm
Digital retouch: @ana_simon_rt

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[2024] IBIZA F.C

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[2024] AIR MAX DN